Privacy Policy

Welcome to urls.ae ("we", "us", or "our"). This Privacy Policy explains how we collect, use, disclose and safeguard your information when you visit our website or use any of our services — including URL shortening, QR code generation and bio‑link pages (collectively the "Services"). We comply with the UAE Federal Data Protection Law (PDPL) and other applicable regulations.

1. Information We Collect

We collect the following categories of data:

• Account Data: full name, email address, password (hashed), payment details and billing info for paid plans.
• Content & Link Data: original URLs, custom slugs, QR designs, bio‑link blocks and related analytics.
• Usage Data: clicks, referrers, geographic location (city‑level), device type, browser, IP address.
• Cookies & Similar Tech: see Section 3.
• Support Correspondence: chats, emails or attachments you send to us.

2. How We Use Your Information

We use data to:

• Provide, operate and secure the Services.
• Generate aggregated, anonymised analytics for you and for internal product insights.
• Process payments and send invoices.
• Respond to support requests and improve customer experience.
• Comply with legal obligations.
• Send important notices such as security alerts or policy updates.
• With your consent, send occasional product news or promotions (you can opt‑out anytime).

3. Cookies & Tracking

We use first‑party cookies for session management and security, plus optional analytics cookies to understand feature usage. You can control cookies via your browser settings; however, disabling essential cookies may limit functionality.

4. When We Share Data

We never sell your personal data. We share it only:

• With service providers that help us run the business (cloud hosting, email delivery, payments), under strict confidentiality agreements.
• When required by law or to protect rights, property or safety of our users or the public.
• With your explicit consent.

5. Legal Grounds

Under the PDPL and similar laws, we rely on:

• Contractual necessity: to deliver the Services.
• Legitimate interests: e.g., fraud prevention and product improvement.
• Consent: for marketing emails or non‑essential cookies.
• Legal obligation: accounting, tax and compliance requirements.

6. Security

We employ industry‑standard measures: TLS encryption in transit, hashing & salting of passwords, network firewalls, and regular security audits. No method is 100 % secure, but we strive to protect your data using best practices.

7. Data Retention

We keep your information for as long as your account is active or as needed to provide the Services. Link analytics may be retained and aggregated for longer periods without identifying individuals.

8. Your Choices & Rights

• Access, correct or delete your personal data in Account Settings or by contacting us.
• Export your URLs and analytics as CSV.
• Opt‑out from marketing emails using the unsubscribe link.
• Lodge a complaint with the UAE Data Office or your local data authority.

9. International Transfers

Your data may be processed outside the UAE in countries with adequate safeguards (e.g., EU standard contractual clauses or US providers participating in a recognised data‑transfer framework).

10. Children

Our Services are not directed to individuals under 13. We do not knowingly collect personal data from children. If you believe a child has provided us data, please contact us for deletion.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes via email or in‑app notice and update the “Last updated” date above.

12. Contact Us

If you have questions about this Policy or your data, email us at privacy@urls.ae or write to: